Small Business Marketing
Creating a custom ad in Canva
Even as a graphic designer, I’m a big fan of Canva. Their free version is the same well-designed intuitive tool as the Pro version, and it has hundreds, maybe thousands, of free images, shapes, fonts, photos and more (the Pro version has even more content and a few more bells and whistles). In short, ANYONE…
Read MoreImage formats for the Web
Which is better, JPG or PNG? Search engines love text, but people engage with images, so it’s important to have a good mix of both text and images on your website. And with free tools like Canva, creating quality images is easier than ever. But what’s the best format for web images? Spoiler: It’s not…
Read MoreWhy do I need a vector logo?
Yep, I hear you. “I’ve done just fine so far, why do I need a vector logo?” I also hear you over there, yeah you, in the shirt, “What’s a vector logo?” You are in luck, because I can answer both of those questions! Once upon a time in the land of the internets, average…
Read MoreHow (NOT) to DIY marketing
Small businesses and non-profits very often have to do their marketing in-house by people who don’t have a lot of experience in marketing. And while creative, effective marketing is a beast unto itself, here’s a quick list of straight-forward things to (NOT) do. (DON’T) Spam website contact forms with offers of service. Forserious. If you…
Read MoreLow Budget/NO Budget Marketing
Small business marketing is often a low-budget (or even NO-budget) endeavor. Paying someone else to do it is often completely out of the question, so it’s up to small business owners (and often their friends and families) to do the marketing. Fortunately, if you have a little bit of time, a little bit of patience,…
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